Simon Knowles
About Simon Knowles
A strategic, dynamic, results-driven and operationally accomplished CMO. Over 28 years’ experience in strategic marketing leadership for high growth, investor backed, plc and international businesses across Europe and the U.S. Specialising in repositioning businesses, unlocking significant shareholder value (efficiency & growth), developing value-creating marketing operations resulting in rapid growth, exit planning and sale. Experience includes: • Leveraging strategic marketing techniques to rapidly scale a business to achieve 3x over the target value creation goal. • Creating a differentiated brand position, value proposition and implementing high impact go-to market programmes (US/Europe) resulting in >30% CAGR leading to sale and exit. • Leading a major re-branding and messaging exercise across all aspects to re-position a company for growth. Share price went from 40p to £1.30. • Built and led marketing deal pursuit, account-based marketing and field marketing teams resulting in the signing of >$3bn in new revenue annually over a six-year period across Europe and North America. • Reduced marketing operations spend by 25% for a US-based scale-up by turning around a stuttering operation, re-positioning and realigning the company’s product development and marketing operations and developing its go-to-market strategy for launch. “Simon is an excellent collaborator and facilitator of change across the business. All his efforts helped drive our growth leading to our successful divestiture. Finally, I want to personally share, nothing means more than full trust and Simon is a person of great core values which creates a level of trust with everyone around him.” Steven Bowen, Founder, Chairman, Maine Pointe.