Heather Ibberson
About Heather Ibberson
Heather Ibberson is a Junior Runway and Retail Analyst with extensive experience in the fashion industry, currently working at EDITED since 2019. She has previously held various roles in retail analysis and styling, and she actively contributes to diversity and inclusion initiatives.
Current Role at EDITED
Heather Ibberson serves as a Junior Runway + Retail Analyst at EDITED, a position she has held since 2019. In this role, she develops beauty calendars and analyzes performance metrics to inform retail strategies. She focuses on producing trend watch reports that examine influencer marketing and social media trends, particularly on platforms such as Instagram and TikTok. Her work contributes to the company's understanding of current market dynamics.
Previous Experience at EDITED
Prior to her current role, Heather held several positions at EDITED. She worked as a Retail Data Assistant for three months in 2017, followed by a role as a Runway Trend Analyst for two months in 2019. Additionally, she was a Runway Trend Assistant from 2017 to 2018 for nine months. These roles provided her with a strong foundation in retail analytics and trend analysis.
Experience at Stitch Fix and SCARLETT LONDON DIGITAL LTD
Heather worked as a Stylist and VIP Stylist at Stitch Fix for ten months in 2019, where she provided personalized styling services. Earlier, she served as an Events + Digital Assistant at SCARLETT LONDON DIGITAL LTD for six months in 2017. These positions enhanced her skills in customer engagement and digital marketing.
Education and Expertise
Heather earned a Bachelor’s Degree in Fashion Journalism from the University for the Creative Arts, where she studied from 2014 to 2017. Her education provided her with a solid background in fashion communication and journalism, which she applies in her current role and freelance work.
Freelance Work and Contributions
In addition to her primary role, Heather works as a freelance writer and creative assistant. She contributes to various publications and assists online content creators with photography and videography. Her portfolio of published work is available on her Contently profile, showcasing her writing and creative skills.