EDO
EDO offers a comprehensive Ad Engage Platform and a TV Ad Database with insights from every TV ad since 2015, integrating with Nielsen for programmatic buying and identity resolution services.
Ad Engage Platform Services
EDO offers a comprehensive Ad Engage Platform that includes a variety of features such as TV Outcomes Measurement, Streaming + Linear Cross-Screen Reporting, Competitive Ad Intelligence, Creative Rotation Optimization, Media Monitoring & Planning, and Audience Optimization. These services are designed to help clients effectively measure and optimize their advertising strategies across multiple platforms.
TV Ad Database
EDO provides a robust TV Ad Database that offers insights powered by a comprehensive archive of every TV ad since 2015. This database allows clients to access valuable historical data and analyze advertising trends and performance over time.
Integration with Nielsen
EDO integrates with Nielsen to offer Engaged Reach, enhancing its services with programmatic buying and identity resolution capabilities. This collaboration enables clients to leverage Nielsen's extensive data to further optimize their advertising reach and effectiveness.
Proprietary Convergent TV Ad Database
EDO utilizes a proprietary Convergent TV ad database to monitor over 120 linear and streaming TV networks. This database captures unique metadata and measures creative efficacy, providing clients with detailed insights into their TV advertising performance. Both automated and human content reviews are employed to ensure high detection accuracy.
Predictive Outcomes for Convergent TV Advertising
EDO offers predictive outcomes data tailored for a streaming-first world. This service measures the immediate impact of Convergent TV advertising across both linear and streaming platforms, providing clients with crucial information to understand and optimize their advertising strategies in a rapidly changing media landscape.
Industry Insights and Resources
EDO provides a wealth of resources to help clients understand TV advertising effectiveness. These resources include blogs, reports, white papers, and industry insights, all of which offer valuable information on trends, best practices, and innovations in TV advertising.