Katharine Adams
About Katharine Adams
Katharine Adams is an Influencer Marketing Manager at Eight Sleep with a diverse background in social media and marketing, having previously worked at Beauty Pie Ltd, Wave Collective, CMD Creative Studio, and Influenster.
Current Position at Eight Sleep
Katharine Adams is currently serving as the Influencer Marketing Manager at Eight Sleep. In this role, she is responsible for developing and executing influencer marketing strategies to enhance brand visibility and engagement. Her responsibilities likely include identifying potential influencers, managing influencer relationships, and analyzing campaign performance to optimize future initiatives.
Previous Role at Beauty Pie Ltd
From 2021 to 2022, Katharine Adams worked as an Influencer & Partnerships Associate at Beauty Pie Ltd in New York, New York. During her tenure, she played a critical role in shaping the company’s influencer and partnership strategies. Her tasks may have included collaborating with influencers, negotiating partnership deals, and measuring the impact of influencer campaigns on brand growth.
Career Growth at Wave Collective
Katharine Adams demonstrated significant career growth at Wave Collective, where she transitioned from an Account Executive (2019-2020) to an Account Manager (2020-2021) in the Greater Boston Area. As an Account Manager, she was likely responsible for overseeing client accounts, developing marketing campaigns, and leading a team to achieve client objectives. Her earlier role as an Account Executive probably involved hands-on management of client projects and direct communication with clients.
Early Career Experience
Katharine Adams began her career journey as a Social Media and Marketing Intern at Coldwell Banker in 2015. She gained valuable experience in social media and marketing, which laid the foundation for her future roles. Later, as a Community Engagement Strategist at Influenster (2016-2017), she focused on fostering community relationships and engagement. Her role as Social Media Manager at CMD Creative Studio (2017-2019) involved managing and enhancing the studio’s social media presence.
Educational Background
Katharine Adams attended Union College from 2012 to 2016, where she pursued studies in English, Spanish, and Women and Gender Studies. This diverse educational background provided her with a broad skill set and a deep understanding of various cultural and social issues, which she has applied in her professional career in marketing and influencer management.