Elena Zabalueva
About Elena Zabalueva
Elena Zabalueva is the Marketing Operation Team Lead at ElectroNeek, where she oversees HubSpot administration and leads a team of Validation Analysts. She has a background in linguistics and journalism, with previous roles in research and analytics at SOKOLOV and ElectroNeek.
Current Role at ElectroNeek
Elena Zabalueva serves as the Marketing Operation Team Lead at ElectroNeek, a position she has held since 2022. Based in the Austin, Texas Metropolitan Area, she oversees a team of three Validation Analysts. Her responsibilities include HubSpot administration, where she manages lists, contacts, landing pages, forms, and data integrations. Elena plays a key role in developing and maintaining program templates, also known as playbooks, which are utilized by the marketing team for campaign development.
Previous Experience at ElectroNeek
Prior to her current role, Elena held multiple positions at ElectroNeek. She worked as a UX Analyst for one month in 2021 in New York, United States. Following that, she served as the Global Analytics Team Lead from 2021 to 2022 for one year. In these roles, she contributed to the company's analytics and user experience strategies, enhancing the overall effectiveness of marketing operations.
Experience at SOKOLOV
Elena worked as an R&D Analyst at SOKOLOV from 2017 to 2021 in Moscow, Russia. During her four years there, she focused on research and development initiatives, contributing to the company's growth and innovation in the jewelry sector.
Educational Background
Elena holds a Bachelor's degree in Slavic languages from Palacký University in Olomouc, which she achieved in 2018. She also earned a Magister degree in Linguistics from Kostroma State University from 2017 to 2019. Additionally, she completed a Bachelor's degree in Journalism at Kostroma State University from 2013 to 2017. Her diverse educational background supports her roles in marketing and analytics.
Personal Interests and Initiatives
Elena is actively involved in organizing a Women's book club that focuses on discussing both contemporary and classical literature across various genres. She has also defended a master's qualification work on the topic of memes. In her personal time, she runs YouTube and Twitch channels with her husband, where they focus on retro and modern games, showcasing her passion for gaming and community engagement.