Cindy Liu
About Cindy Liu
Cindy Liu is a Senior Forecasting Analyst at eMarketer, specializing in retail, e-commerce, and consumer behavior. She has extensive experience in market research and forecasting, having worked in various roles within eMarketer and other organizations since 2010.
Current Role at eMarketer
Cindy Liu serves as a Senior Forecasting Analyst at eMarketer, a position she has held since 2016. In this role, she develops proprietary forecasts with a specific focus on retail, e-commerce, and consumer behavior. Her responsibilities include building forecasting models and spreadsheets to identify key industry trends. Liu also communicates with media and internal stakeholders regarding trends in the digital space and the methodologies used for forecasting.
Previous Experience at eMarketer
Before her current role, Cindy Liu worked at eMarketer in various capacities. She was a Senior Researcher from 2012 to 2015, where she contributed to research initiatives. Following this, she served as a Forecasting Writer for one year in 2015 to 2016, where she focused on writing and developing content related to forecasting.
Experience at Katz Media Group and American Business Media
Cindy Liu began her career as a Communications Assistant at American Business Media in 2010 for a duration of two months. She then worked at Katz Media Group as a Market Research Assistant from 2010 to 2012 for two years. In these roles, she gained valuable experience in market research and communication within the media industry.
Education and Academic Background
Cindy Liu studied at McMaster University, where she earned a Bachelor of Commerce degree with a focus on Marketing and Business from 2004 to 2009. She also attended St. Mary's Catholic Secondary School and St. Mary Catholic Academy, where she completed her secondary education.