Michelle Lakov
About Michelle Lakov
Michelle Lakov is a Director of Product Marketing at EMARKETER, with a diverse background in marketing roles across various companies, including SimpliSafe and Geminus.AI. She has also served as a mentor at Product Marketing Alliance and holds a Bachelor of Science in Business Management from Babson College.
Current Role at EMARKETER
Michelle Lakov serves as the Director of Product Marketing at EMARKETER, a position she has held since 2023. In this role, she is responsible for overseeing product marketing strategies and initiatives, contributing to the company's mission of providing insights into digital marketing trends. Her experience in product marketing enables her to drive effective campaigns and enhance product visibility in the market.
Previous Experience at SimpliSafe
Prior to her current role, Michelle Lakov worked at SimpliSafe in various capacities. She served as a Brand Specialist from 2017 to 2018, where she focused on brand development and marketing strategies. Before that, she was a Social Media Specialist from 2016 to 2017, managing the company's social media presence and engagement.
Educational Background
Michelle Lakov studied at Babson College, where she earned a Bachelor of Science in Business Management with a focus on Marketing from 2012 to 2016. She also participated in an Exchange Semester at Maastricht University School of Business and Economics in 2015. Additionally, she completed the Product Marketing Core Certification at Product Marketing Alliance from 2020 to 2021.
Career Progression in Product Marketing
Michelle Lakov has held several significant positions in product marketing. She worked as a Senior Product Marketing Manager at Geminus.AI from 2022 to 2023 and at Wise Systems, Inc. from 2021 to 2022. Her earlier roles include Senior Product Marketing Manager and Product Marketing Manager at Lux Research from 2018 to 2021, where she contributed to product strategy and market analysis.
Mentorship at Product Marketing Alliance
Since 2022, Michelle Lakov has been a mentor at Product Marketing Alliance. In this capacity, she provides guidance and support to emerging product marketers, sharing her expertise and industry knowledge to help them develop their skills and advance their careers.