Paul Verna
About Paul Verna
Paul Verna serves as the Vice President of Content at eMarketer, focusing on global advertising, media, technology, and social media. With 17 years of experience at Insider Intelligence/eMarketer, he oversees a team that produces research reports, presentations, and various media content.
Current Role at EMARKETER
Paul Verna currently serves as Vice President of Content at EMARKETER, a position he has held since 2023. In this role, he focuses on global coverage of advertising and media, technology, and social media. He oversees a team of analysts responsible for producing research reports, client presentations, webinars, podcasts, and media appearances. His extensive experience in the industry informs his leadership and strategic direction.
Previous Experience at EMARKETER
Paul Verna has a long history with EMARKETER, having worked there for a total of 17 years in various senior leadership roles. He served as Vice President of the Content Studio from 2019 to 2021 and as Principal Analyst for Video and TV from 2015 to 2019. Additionally, he was a Senior Analyst from 2007 to 2015 and Head of Advertising & Media Practice from 2021 to 2023, contributing significantly to the company's research and analysis capabilities.
Career Background
Before his tenure at EMARKETER, Paul Verna held several positions in the media and technology sectors. He worked as Director of Communications at The Orchard from 2006 to 2007 and as Marketing Communications Manager at Avid Technology from 2003 to 2006. Earlier in his career, he spent a decade at Billboard, where he held roles including Reviews Editor and Pro Audio/Technology Editor.
Educational Background
Paul Verna studied at Columbia University, where he earned a Bachelor of Arts degree in English. He also completed his secondary education at Tenafly High School. His academic background has provided a strong foundation for his career in content creation and analysis.