Rachel Lurie
About Rachel Lurie
Rachel Lurie is a Senior Manager of Customer Advocacy at Emburse, where she has significantly expanded the online community of customer advocates and developed the Emburse Champion Awards program. She has extensive experience in marketing and customer advocacy, having held various roles in companies such as Granicus, Fuel Cycle, and RPA.
Current Role at Emburse
Rachel Lurie serves as the Senior Manager of Customer Advocacy at Emburse, a position she has held since 2022. In this role, she manages customer speakers, session topics, and presentation content for various customer events and Customer Advisory Boards (CABs). She leads a team of two community program managers who are external contractors, focusing on enhancing customer engagement and advocacy.
Previous Experience at Emburse
Prior to her current role, Rachel worked at Emburse as the Advocacy Marketing Manager from 2018 to 2020 and later as the Senior Customer Advocacy Marketing Manager from 2020 to 2022. During her tenure, she significantly grew the online community of customer advocates by 500% since its launch and maintained a 70% active member engagement rate. She also built the Emburse Champion Awards program, which generated over 80 award nominations and 20 success story assets in its inaugural year.
Marketing Experience at Granicus
Rachel Lurie worked as a Marketing Manager at Granicus for 10 months in 2018. In this role, she contributed to marketing strategies and initiatives aimed at enhancing customer engagement and brand visibility.
Background in Media Planning and Client Services
Rachel has a diverse background in media planning and client services. She worked at RPA as a Media Planner from 2010 to 2013 and at Quigley-Simpson as a Senior Media Account Executive from 2013 to 2014. Additionally, she served as a Client Success Manager at Fuel Cycle from 2014 to 2017, where she focused on market research and insights.
Education and Academic Background
Rachel Lurie earned her Bachelor of Arts degree in Communication with a minor in Anthropology from the University of California, Santa Barbara. Her academic background has provided her with a strong foundation in effective communication and cultural understanding, which she applies in her professional roles.