Susy Liang
About Susy Liang
Susy Liang is a Marketing Operations Associate with a strong background in aligning marketing and sales for pipeline growth. She has experience in various marketing roles, including positions at BioConnect and Emburse, and is proficient in managing lead flow and optimizing marketing strategies.
Work at Emburse
Susy Liang serves as a Marketing Operations Associate at Emburse, a position she has held since 2022. In this role, she focuses on optimizing marketing processes and aligning them with sales strategies to enhance overall performance. Her responsibilities include managing lead flow and utilizing various marketing technologies to support operational efficiency.
Previous Experience at BioConnect
Before joining Emburse, Susy Liang worked as a Marketing Operations Manager at BioConnect from 2020 to 2022 in Toronto, Ontario, Canada. During her tenure, she was responsible for aligning marketing and sales efforts to achieve measurable pipeline growth. Her expertise in campaign management and demand generation contributed to the company's marketing success.
Education and Expertise
Susy Liang holds a Bachelor’s Degree in Business Management with a focus on Global Management Studies and Marketing from Ryerson University, which she completed from 2016 to 2020. Additionally, she studied Marketing Automation at Marketo University (Adobe) from 2020 to 2022, where she achieved Core Concepts certification. Her educational background supports her proficiency in marketing funnel automation and customer journey optimization.
Skills in Marketing Operations
Susy Liang possesses a strong skill set in marketing operations, including API management and email marketing strategies. She is experienced in using various MarTech tools such as Salesforce Pardot, Salesforce Sales Cloud, Tableau, Power BI, and Google Analytics. Her ability to utilize tools like ZoomInfo, Zoom Webinar, NeverBounce, Slack, Zapier, and Typeform enhances her effectiveness in managing marketing initiatives.
Background in Marketing Roles
Susy Liang has held several marketing roles throughout her career. She worked as a Freelance Digital Marketer in 2020 and as a Marketing Assistant at Ryerson University in 2019. Additionally, she served as an Office Administrator at Odgers Berndtson for four months in 2018 and as a Data Entry Clerk at MetCap Living in 2017. These positions have provided her with a diverse background in various aspects of marketing and operations.