Danielle Hixenbaugh
About Danielle Hixenbaugh
Danielle Hixenbaugh serves as the Director of Performance Marketing at Emotive, specializing in sustainable marketing strategies for e-commerce. With a background in various marketing roles and a degree in Public Affairs Journalism, she is recognized for her human-centric approach and ability to motivate teams.
Current Role at Emotive
Danielle Hixenbaugh serves as the Director of Performance Marketing at Emotive, a position she has held since 2022. In this role, she specializes in developing sustainable and strategic marketing funnels tailored for e-commerce businesses. Her focus on human-centric marketing aims to foster product loyalty and cultivate organic brand champions. Colleagues describe her as someone who 'gets it,' reflecting her unique approach to strategy and tactics.
Previous Experience in Marketing
Danielle has extensive experience in marketing across various organizations. She co-founded Patriot Crafted, where she worked from 2017 to 2023. Additionally, she held positions such as Digital Strategist at Abercrombie & Fitch for five months in 2017 and Digital Marketing Manager at Sbarro from 2017 to 2019. She also served as Director of Marketing at Wholesome Culture for three months in 2020 and as Digital Marketing Specialist at Kappa Kappa Gamma from 2013 to 2017.
Educational Background
Danielle earned her Bachelor of Arts (B.A.) in Public Affairs Journalism with a minor in Media Production & Analysis and Professional Writing from The Ohio State University, completing her studies from 2009 to 2013. She also pursued further education at the American Council of Exercise, where she studied Exercise Physiology and became a Certified Personal Trainer.
Internship Experience
Danielle has a diverse internship background that includes roles such as Internal Communications Intern at Exel from 2011 to 2012 and Corporate Communications Intern at Nationwide from 2012 to 2013. She also worked as a Student Ambassador for ReadyU at Procter & Gamble from 2010 to 2011 and as a Lantern Student Reporter at The Ohio State University for three months in 2011.
Leadership and Team Motivation
Danielle is recognized for her ability to motivate team members by helping them understand the overall vision of their projects. She is passionate about creating high-level strategies that are straightforward and designed to generate compounding ROI. Her leadership style emphasizes guiding team members toward success through clear communication and strategic insight.