Mariel Roniz Alday
About Mariel Roniz Alday
Mariel Roniz Alday is a Social Media Marketing Manager currently at Emotive, with a diverse background in marketing and engineering. She has held various roles in marketing, including Creative Director at Apeworks Digital and Marketing Team Head at multiple companies, while also exploring Web 3 technologies.
Current Role at Emotive
Mariel Roniz Alday serves as the Social Media Marketing Manager at Emotive, a position she has held since 2023. In this role, she focuses on developing and executing social media strategies to enhance brand visibility and engagement. Her responsibilities include content creation, audience analysis, and performance tracking to optimize social media campaigns.
Previous Experience in Marketing
Prior to her current role, Mariel held several marketing positions. She worked as the Marketing Team Head at ZFT Corporation for six months in 2022 and at 0xPlayworks for one year. Additionally, she served as the Creative Director at Apeworks Digital and as the Digital Marketing Manager at Wenmint, both for one year. These roles allowed her to develop expertise in digital marketing and team leadership.
Background in Civil Engineering
Mariel Roniz Alday graduated with a Bachelor of Science in Civil Engineering from the University of Santo Tomas, completing her studies from 2013 to 2018. She achieved Latin honors and passed the Civil Engineering board exams at the age of 20. She worked as a Civil Engineer at DCCD Engineering Corporation for one year, which provided her with a strong analytical foundation.
Skills and Expertise
Mariel has honed her skills in social media marketing, SEO, project management, and graphic design over the past three years. Her passion for understanding human behavior, numbers, and design has facilitated her transition from engineering to marketing. She combines her digital marketing experience with an exploration of Web 3 technologies, including NFTs, crypto, and blockchain, to assist brands in navigating the digital landscape.