Vasilisa Shamina
About Vasilisa Shamina
Vasilisa Shamina is a Retention Specialist with extensive experience in copywriting and customer relationship management. She has worked for several companies, including Glossier, Inc., Shopbop, and Andie, and holds a Bachelor's degree in Fashion Business Management from the Fashion Institute of Technology.
Current Role at Emotive
Vasilisa Shamina serves as a Retention Specialist at Emotive since 2021. In this role, she focuses on developing customer retention strategies that combine data-driven insights with creative storytelling. Her work emphasizes the importance of authenticity and wit in building meaningful customer relationships. Shamina utilizes data analytics to inform and enhance creative decision-making processes, ensuring that retention strategies are effective and engaging.
Previous Experience at Glossier, Inc.
Prior to her current position, Vasilisa Shamina worked at Glossier, Inc. as a Showroom Editor from 2017 to 2018. During her year-long tenure, she contributed to the brand's image and customer engagement through her editorial skills. This experience provided her with valuable insights into the beauty industry and the importance of customer experience.
Experience at Shopbop and Parade
Shamina has been employed at Shopbop as a CRM Copywriter since 2021, where she applies her writing skills to enhance customer relationship management. Additionally, she worked at Parade as a Growth Copywriter for seven months in 2021, focusing on strategies to drive brand growth through effective copywriting.
Internship and Early Career Development
Vasilisa Shamina began her career with internships that laid the foundation for her professional development. She worked as a Product Development Intern at AYR in New York City from 2016 to 2017, and as a Marketing Intern at Kid Made Modern during the same period. These roles helped her gain practical experience in product development and marketing strategies.
Education and Expertise
Shamina earned a Bachelor's degree in Fashion Business Management from the Fashion Institute of Technology, completing her studies from 2016 to 2019. Her educational background provides her with a strong foundation in fashion and business, which she applies in her various roles within the industry.