Daniela López González
About Daniela López González
Daniela López González is a Senior Customer Success Manager for LATAM at Emplifi, with a background in digital performance analysis and marketing. She has over a decade of experience in account management and digital strategy, having worked with various companies in the field.
Current Role at Emplifi
Daniela López González serves as the Senior Customer Success Manager for LATAM at Emplifi, a position she has held since 2021. In this role, she focuses on enhancing customer satisfaction and success across the Latin American region. Her responsibilities include developing tailored strategies to meet client needs and integrating various digital tools to optimize customer engagement.
Previous Experience in Digital Performance
Prior to her current role, Daniela worked as a Digital Performance Analyst at Initiative from 2010 to 2012. During this time, she gained valuable experience in digital metrics and analytics, utilizing tools such as Google Analytics and AdWords. She also held the position of Jefa de Research Digital at Havas Media México from 2013 to 2014, where she focused on digital research and analysis.
Educational Background
Daniela studied at Universidad del Pedregal, where she earned a Master's degree in Marketing Estratégico from 2020 to 2021. She also completed a Diplomado en Publicidad in 2000 and a Diplomado in Marketing Digital at Centro ADM in 2013. Additionally, she holds a Licenciatura en Mercadotecnia Internacional from the same university.
Experience in Account Management
Since 2014, Daniela has worked as an Account Manager for LATAM at Socialbakers, where she has developed expertise in integrating social media and mobile tools to enhance digital strategies. Her role involves utilizing social listening techniques to create tailored brand strategies for clients.
Technological Brand Implementation Experience
Daniela has experience in technological brand implementation, particularly during her time at MediaLab. She has utilized TGI for mixing digital metrics with post-buy analysis, specifically for clients like Unilever, showcasing her ability to analyze and improve brand performance through data-driven insights.