Vivianne Azcoitia Uribe
About Vivianne Azcoitia Uribe
Vivianne Azcoitia Uribe is a Business Intelligence Analyst at Emplifi, where she has worked since 2020, focusing on the LATAM market. She has a diverse background in production assistance, social media management, and business intelligence, supported by multiple degrees in business management and communication sciences.
Work at Emplifi
Vivianne Azcoitia Uribe has been employed at Emplifi as a Business Intelligence Analyst since 2020. In this role, she operates out of Mexico and Prague, focusing on the Latin American market. Her responsibilities include engaging in customer training and developing educational materials to improve user and stakeholder understanding of business opportunities. She also creates customized dashboards and reports for C-level executives, providing actionable insights and recommendations.
Previous Experience
Prior to her current position, Vivianne held various roles in the film and security sectors. She worked at FERATUM FILM FEST as an Assistant in Production and Direction for eight months in 2018. Additionally, she served as a Social Media Manager at Fanlet Seguridad Privada for two months in 2019 and at BUNASOLUTIONS for another two months in the same year. Her experience also includes a six-month internship at Cineteca Nacional in the Programming area.
Education and Expertise
Vivianne Azcoitia Uribe has a solid educational background in business management and marketing. She studied at the American Academy of Financial Management, where she achieved a Business Management Specialist certification. She also completed an MBA oriented towards Marketing at Laureate International Universities. Furthermore, she obtained a specialization in Digital Marketing from the same institution. Her academic pursuits have equipped her with the necessary skills to excel in business intelligence.
Contributions to E-commerce Reports
Vivianne contributed to the AMVO - Buen Fin 2020 and Hot Sale 2021 Results Report, demonstrating her expertise in analyzing and reporting on significant e-commerce events. Her involvement in these reports highlights her analytical skills and her ability to provide insights into market trends and consumer behavior.
Key Account Strategies Development
In her role as a Business Intelligence Analyst, Vivianne develops and implements key account strategies across various industries, including FMCG, Finance, Retail, Entertainment, Retail Food, Household Goods, and E-commerce in the LATAM region. She utilizes ETL processes to transform client data into actionable business intelligence solutions, leveraging the latest marketing, social media, and customer experience technologies.