Cellyn Tan
About Cellyn Tan
Cellyn Tan is a Lead Product Designer currently working at Endowus in Singapore. With a strong background in branding and experience in various design roles, she has contributed to product design and UX/UI across multiple companies since 2014.
Current Role at Endowus
Cellyn Tan serves as the Lead Product Designer at Endowus since 2021. In this role, she focuses on product design strategies that align with the company's goals. Her responsibilities include overseeing design processes and collaborating with cross-functional teams to enhance product efficiency and user experience. Cellyn's expertise in product design contributes to the development of innovative solutions tailored to client needs.
Previous Experience in Product Design
Cellyn Tan has a diverse background in product design, having worked at several organizations. She was a Digital Product Designer at Red Badger for 8 months in 2018, where she contributed to digital solutions in London. Additionally, she held a position as a Product Designer at DBS Bank for 6 months in 2021. Her experience also includes a role as a UX/UI Design Intern at INTELLLEX in 2017, where she gained foundational skills in user experience design.
Education and Training
Cellyn Tan completed her Diploma in Visual Communication at Temasek Polytechnic from 2012 to 2015. She furthered her education in UX Design at General Assembly in 2017, where she acquired essential skills in user experience design over an 11-month program. Additionally, she achieved GCE O' Levels at Chung Cheng High School (Main) from 2008 to 2011, laying the groundwork for her future studies.
Workshops and Collaborative Initiatives
Cellyn has co-created workshops aimed at unfolding visions and establishing actionable steps for change. These workshops focus on enhancing collaboration and communication among teams. Her ability to act as a bridge between functions and teams has been instrumental in setting up processes that improve efficiency within organizations.
Branding and Design Expertise
Cellyn Tan possesses a strong background in branding, which enhances her sensitivity to brand articulation and communication across multiple touchpoints. Her experience as a Brand Designer at Tangible Brand Consultants from 2015 to 2017 and her internship at Interbrand in 2014 have equipped her with the skills necessary to integrate branding principles into product design effectively.