Catherine Panzica
About Catherine Panzica
Catherine Panzica is a Marketing Manager for Small Business at Enova International, where she has worked since 2021. She has extensive experience in marketing roles across various organizations, including positions at Enova International and Sittercity, and holds an MBA from the University of Illinois Urbana-Champaign.
Current Role at Enova International
Catherine Panzica serves as the Marketing Manager for Small Business at Enova International, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies tailored for small business clients. Her responsibilities include overseeing marketing campaigns, enhancing brand visibility, and driving customer engagement. Panzica's experience in this role builds on her previous positions within the company, where she contributed to various marketing initiatives.
Previous Experience at Enova International
Catherine Panzica has held multiple marketing roles at Enova International. She worked as a Senior Marketing Associate for US Consumer from 2018 to 2019 and progressed to Marketing Lead for both Small Business and UK markets from 2019 to 2021. Her tenure at Enova International spans several years, during which she developed expertise in customer acquisition and marketing strategy, contributing to the company's growth in various segments.
Career Background in Marketing
Catherine Panzica has a diverse background in marketing, having worked in various roles prior to her current position. She was a Marketing Manager at Sittercity from 2014 to 2016 and previously served as a Marketing Specialist there from 2012 to 2014. Her early career included positions such as Social Media Specialist at the United States Conference of Catholic Bishops and Marketing Coordinator at Adfero Group. This extensive experience has equipped her with a comprehensive understanding of both B2C and B2B marketing strategies.
Educational Qualifications
Catherine Panzica holds a Bachelor of Arts in Communication, Journalism, and Related Programs from Butler University, where she studied from 2005 to 2009. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing/Marketing Management from Gies College of Business at the University of Illinois Urbana-Champaign, completing her studies in 2023. Additionally, she participated in a study abroad program at Temple University, spending a semester in Rome, Italy.
Expertise in Marketing Strategies
Catherine Panzica specializes in brand building, acquisition and retention marketing, and agency management. She has a proven track record of leveraging innovative technologies to enhance customer acquisition. Her expertise spans both B2C and B2B marketing strategies, allowing her to effectively address the needs of diverse customer segments. Panzica's focus on innovative approaches has positioned her as a knowledgeable professional in the marketing field.