Alex Soteres Clusa
About Alex Soteres Clusa
Alex Soteres Clusa serves as the Head of Gaming for Latam and Iberia at Entain since 2022, based in Barcelona, Spain. He has a diverse background in marketing and management, with previous roles at Grup Peralada and extensive educational qualifications in business and design.
Work at Entain
Alex Soteres Clusa has served as the Head of Gaming for the Latin America and Iberia regions at Entain since 2022. Based in Barcelona, Catalonia, Spain, he has been responsible for overseeing gaming operations and strategies in these key markets for two years. His role involves managing gaming products, enhancing user engagement, and driving growth in the competitive gaming landscape.
Previous Experience in Gaming and Marketing
Before joining Entain, Alex worked at Grup Peralada in various capacities. He held the position of Head of Acquisition for eight months in 2015, where he focused on customer acquisition strategies. He also served as the Operational Marketing Manager for six months and as the Acquisition & Affiliate Manager for one year. His experiences at Grup Peralada contributed to his expertise in gaming and marketing.
Educational Background
Alex has a diverse educational background. He studied veterinary science at Universitat Autònoma de Barcelona from 1991 to 1996. He later pursued graphic and multimedia design at UOC, graduating in 2003. He also completed a Digital Advertising Course at ESIC Business & Marketing School from 2015 to 2016. Additionally, he earned an Executive Master of Business Administration (E.M.B.A.) from ESIC from 2016 to 2018, further enhancing his business acumen.
Entrepreneurial Ventures
From 2004 to 2013, Alex was the owner of Artrivity Disseny Global, a design firm located in Vilanova i la Geltrú, Barcelona. This entrepreneurial experience allowed him to develop skills in business management and creative design. His role involved overseeing operations and client relations, contributing to his comprehensive understanding of the business landscape.
Early Career Experience
Alex began his career at Ya encontre, where he worked as a commercial designer and customer service representative from 2001 to 2004. This early experience in customer interaction and design laid the foundation for his later roles in marketing and acquisition within the gaming industry.