Anastasia Damyanova
About Anastasia Damyanova
Anastasia Damyanova is a Marketing Effectiveness Manager at Entain, where she has worked since 2020. She holds a Master's degree in Econometrics and Quantitative Economics and has experience in public policy analysis and credit analysis.
Current Role at Entain
Anastasia Damyanova serves as the Marketing Effectiveness Manager at Entain, a role she has held since 2020. In this position, she focuses on enhancing marketing strategies and measuring their effectiveness within the organization. Her expertise in marketing mix modeling and multi-touch attribution contributes to the company's data-driven decision-making processes. Prior to this role, she worked as a Marketing Effectiveness Analyst at Entain from 2017 to 2019, where she was involved in various projects aimed at optimizing marketing performance.
Previous Experience in Banking
Anastasia has a background in the banking sector, having worked as a Public Policy Analyst at the Bulgarian National Bank for one month in 2017. Additionally, she served as a Credit Analyst at Raiffeisen Bank - Bulgaria for one month in 2015. These roles provided her with insights into financial analysis and public policy, which complement her marketing expertise.
Education and Expertise
Anastasia Damyanova holds a Master's degree in Econometrics and Quantitative Economics from Université Lumière Lyon 2, where she studied from 2016 to 2018. She also earned a Bachelor's degree in Economics from Université d'Auvergne, completing her studies from 2013 to 2016. Her academic background equips her with strong analytical skills, particularly in marketing mix modeling and multi-touch attribution, which are essential for her current role.
Involvement in Digital Marketing Projects
Throughout her career, Anastasia has been involved in digital marketing transformation projects. These initiatives focus on enhancing the effectiveness of marketing strategies through data analysis and innovative approaches. Her experience in this area supports her role at Entain, where she applies her knowledge to improve marketing outcomes.