Toby Palmer
About Toby Palmer
Toby Palmer is a Performance Insight Analyst currently working at Entain in London, having previously held positions at MSLGROUP, GfK, and Kindred Group plc. He has a diverse educational background in Marketing, Advertising, and Public Relations from institutions including the University of Worcester and Yale College.
Current Role at Entain
Toby Palmer has been serving as a Performance Insight Analyst at Entain since 2021. In this role, he focuses on analyzing performance metrics to inform strategic decisions within the organization. His work contributes to optimizing marketing efforts and enhancing overall business performance. Palmer operates in the London Area, United Kingdom, where he applies his analytical skills to support the company's objectives.
Previous Experience at MSLGROUP
Toby Palmer worked at MSLGROUP (Publicis Groupe) in two capacities. He first served as an Account Executive from 2014 to 2016, where he gained experience in client management and campaign execution. He later held the position of Senior Account Executive for a brief period in 2016. His tenure at MSLGROUP provided him with valuable insights into the public relations and marketing sectors.
Educational Background
Toby Palmer has a diverse educational background in marketing and business. He studied at Yale College from 2006 to 2009, focusing on Business and Marketing. He furthered his education at the University of Worcester from 2009 to 2013, where he earned a degree in Marketing, Advertising, and Public Relations. Additionally, he attended Indiana University of Pennsylvania in 2011 for 11 months, specializing in Social Media within the same field.
Experience in Market Research and Strategy
Palmer has held several positions in market research and strategy. He worked as a Senior Research Executive at GfK from 2016 to 2018, where he conducted research to support client needs. Following this, he joined Kindred Group plc as a Marketing Strategy Analyst from 2018 to 2019, and later as a Customer Insights Manager from 2019 to 2021. These roles involved analyzing customer data and developing marketing strategies.
Internship Experience
Toby Palmer completed an internship at Denbighshire County Council from 2011 to 2012. This experience allowed him to apply his academic knowledge in a practical setting, gaining insights into public sector operations and contributing to various projects during his time there.