Zoe Eaton

Head Of Operations Innovation @ Entain

About Zoe Eaton

Zoe Eaton serves as the Head of Operations Innovation at Entain, where she has worked since 2020. With over a decade of experience in the eGaming industry, she specializes in enhancing performance and ensuring high standards in product delivery.

Work at Entain

Zoe Eaton has been serving as the Head of Operations Innovation at Entain since 2020. In this role, she focuses on revolutionizing performance to achieve global operational excellence. Her responsibilities include overseeing operational strategies and implementing innovative solutions to enhance efficiency within the organization. Eaton's tenure at Entain has been marked by her commitment to improving operational processes and ensuring alignment with the company's business objectives.

Previous Experience at GVC Group

Before joining Entain, Zoe Eaton worked at GVC Group in various capacities. She served as the Bingo CS & Risk Manager from 2019 to 2020, where she managed customer service and risk-related functions. Additionally, she held the position of Payments Operations Manager for a brief period in 2020. Her experience at GVC Group contributed to her understanding of operational dynamics in the eGaming sector.

Background in eGaming Industry

Zoe Eaton has over a decade of experience in the eGaming industry, with a specific focus on Bingo and Games. Her career includes significant roles at companies such as bet365 and BGO Entertainment. At bet365, she progressed through various positions, including Bingo Operations Manager and Deputy Bingo Manager, which provided her with a comprehensive understanding of product delivery and customer satisfaction.

Education and Expertise

Zoe Eaton studied Business & Finance at the University of Portsmouth from 1992 to 1995, earning a degree in the field. Her educational background laid the foundation for her career in the eGaming industry. Additionally, she attended The International School at Sotogrande from 1985 to 1992, further enhancing her academic credentials. Eaton specializes in ensuring high standards for customer satisfaction and aligning business objectives with product delivery.

Career Progression and Roles

Throughout her career, Zoe Eaton has held various roles that showcase her expertise in operations and management within the eGaming industry. She worked as an Affiliate Manager and Brand Manager at BGO Entertainment, where she developed marketing strategies. Her early career at bet365 included positions as Team Leader and Product Owner, which helped her build a robust skill set in operational management and team leadership.

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