Adriana Enríquez Oliver
About Adriana Enríquez Oliver
Adriana Enríquez Oliver is a Senior Email Marketer with over 13 years of experience in communication and digital marketing. She has held various roles in leading companies across sectors such as entertainment, fintech, and advertising, demonstrating expertise in marketing automation and audience analysis.
Current Role at Envato
Adriana Enríquez Oliver serves as a Senior Email Marketer at Envato, a position she has held since 2021. In this role, she focuses on developing and executing email marketing strategies to engage customers and enhance user experience. Her responsibilities include analyzing audience behavior and optimizing campaigns for better performance.
Previous Work Experience
Adriana has a diverse work history in various marketing roles. She worked at UnDosTres as a Content Marketer for seven months in 2019. Prior to that, she served as a Digital Strategist at ALUCINA for three months in 2015. Her experience also includes a four-year tenure at Mexico Grand Prix as a Marketing & Social Media Coordinator and a role as a Marketing Automation Manager at NAU BRANDS from 2020 to 2021.
Educational Background
Adriana studied at Tecnológico de Monterrey, where she earned a Licenciatura in Ciencias de la Comunicación from 2002 to 2007. She furthered her education by completing a Diploma in Marketing Interactivo in 2013 and a Diplomatura in Big Data como Estrategia de Negocio from 2017 to 2018. These educational qualifications have equipped her with a solid foundation in communication and digital marketing strategies.
Skills and Expertise
Adriana possesses strong skills in audience knowledge and result analysis, which are critical in her marketing roles. She has extensive experience in digital strategies, including social media management, data acquisition, and customer relationship management (CRM). Her expertise in marketing automation emphasizes customer journey mapping and effective content writing.
Career Overview
With over 13 years of experience, Adriana has built a successful career in communication, digital marketing, digital transformation, e-commerce, and advertising. She has worked with leading companies in the entertainment, fintech, and advertising sectors, contributing to her comprehensive understanding of the industry and its dynamics.