Bronwyn Smedley
About Bronwyn Smedley
Bronwyn Smedley is the Head of Analytics at Envato, where she has worked since 2023. With extensive experience in analytics and customer engagement, she has held various roles at organizations such as Fairfax Media, Catch.com.au, and REA Group.
Current Role at Envato
Bronwyn Smedley serves as the Head of Analytics at Envato, a position she has held since 2023. In this role, she focuses on utilizing data science and market research to understand and influence customer behavior. Her work involves driving transformation in marketing technology through automation and process improvements. Smedley operates remotely from Melbourne, Victoria, Australia.
Previous Experience in Analytics and Marketing
Before joining Envato, Smedley held various positions in analytics and marketing. She worked at Catch.com.au as Executive Manager - Customer Loyalty from 2020 to 2023. Prior to that, she spent time at REA Group in several roles, including Executive Manager - Behavioural Sciences & Marketing and Head of Behavioural Communications and Analytics. Her career began at Fairfax Media - The Age as a Senior Advertising Statistics Analyst from 2006 to 2007.
Education and Professional Development
Bronwyn Smedley earned a Bachelor of Commerce from Deakin University. She has been studying at Harvard Business School Executive Education since 2017, focusing on Understanding and Shaping Customer & Employee Behaviour and achieving expertise in Behavioural Economics. This educational background supports her specialization in leveraging behavioral economics to enhance customer engagement strategies.
Expertise in Customer Engagement Strategies
Smedley is recognized for her expertise in personalization and digital engagement at scale. She emphasizes lifecycle marketing to improve customer conversion and success. Her approach combines data-driven insights with behavioral economics to create effective customer engagement strategies. Smedley is known for developing and leading high-performing teams in fast-paced environments.
Career Progression and Key Roles
Throughout her career, Bronwyn Smedley has held several key roles that contributed to her expertise in analytics and marketing. She worked at REA Group as a Global Analyst and later as an Analytics Manager. Earlier in her career, she was a Membership Services Specialist at Carlton Football Club and a Research Executive at Media Monitors. Each position has contributed to her comprehensive understanding of customer behavior and marketing strategies.