Daniel Honigsblum
About Daniel Honigsblum
Daniel Honigsblum serves as the Lead Data Analyst at Envato in Melbourne, Australia, where he has worked since 2021. He specializes in digital marketing analysis, conversion rate optimization, and data-driven decision-making.
Work at Envato
Daniel Honigsblum has been serving as the Lead Data Analyst at Envato since 2021. In this role, he provides analysis across various digital marketing channels to drive conversion rate optimization (CRO) initiatives. He previously held the position of Data Analyst at Envato from 2019 to 2021. His responsibilities include establishing effective attribution measurement models to enhance digital marketing strategies and delivering insights on the performance of Envato's digital systems and customer behaviors. He also facilitates in-house training for stakeholders on using and interpreting analytical reports.
Education and Expertise
Daniel Honigsblum earned a Bachelor of Science (B.Sc.) in Industrial Engineering and Administration from Technion-Machon Technologi Le' Israel, completing his studies from 2009 to 2013. His expertise includes using analytical tools such as TABLEAU, ELASTIC, DATA PREP, and Big Query for data analysis and automation. He plays a key role in validating customer behavior models, including propensity, churn, and lifetime value (LTV) at Envato, and acts as a subject matter expert in the marketing campaign development process.
Background
Before joining Envato, Daniel Honigsblum worked in various roles in Israel. He was a Service System Engineer at Pelephone from 2013 to 2015. Following that, he worked at 888holdings as a Marketing Analyst from 2015 to 2016 and then as a Performance Analyst from 2016 to 2018. Additionally, he served as a Website Administrator and Information Coordinator at the Technion - Israel Institute of Technology from 2011 to 2012.
Achievements
At Envato, Daniel Honigsblum is recognized for identifying new opportunities for improvement and growth using digital data. He operates within an agile environment and collaborates closely with development teams to ensure proper data collection for project measurement. He delivers regular and ad-hoc reports to the Customer Marketing team, which helps in identifying trends and supports decision-making processes.