Roberta Camarena
About Roberta Camarena
Roberta Camarena is a Senior Content Marketer at Envato, where she enhances content performance and collaborates on content marketing strategies. She holds a B.A. in Latin American and Latino Studies from the University of California, Santa Cruz, and has extensive experience in content creation and marketing.
Work at Envato
Roberta Camarena currently holds the position of Senior Content Marketer at Envato, a role she has occupied since 2022. In this capacity, she optimizes older blog posts with the guidance of the SEO team to improve content performance. Prior to her current role, she worked as a Junior Email Marketer from 2020 to 2022 and as an Organic Content Writer from 2018 to 2020. During her time at Envato, she collaborated with the social media team to integrate content marketing strategies and developed content-focused campaigns in conjunction with the email team.
Education and Expertise
Roberta Camarena earned a Bachelor of Arts degree in Latin American and Latino Studies from the University of California, Santa Cruz, where she studied from 2006 to 2010. She also completed a Licenciatura in Ciencias y Técnicas de la Comunicación at Universidad del Valle de Atemajac from 2013 to 2016. Additionally, she participated in an Education Abroad program at Pontificia Universidad Católica de Chile in 2009 for 11 months, further enhancing her academic background.
Background
Before joining Envato, Roberta Camarena worked in various marketing roles. She served as a Marketing Executive at Panoramex Tours & Travel for seven months in 2017 in the Zapopan Area, Mexico. She also worked as a Content Creator and Proofreader at Empowerkit from 2015 to 2021 in the Guadalajara Area, Mexico. Her diverse experiences in content creation and marketing have contributed to her current expertise in content marketing.
Career Progression
Roberta Camarena's career in marketing began with her role as a Content Creator and Proofreader at Empowerkit, where she worked for six years. She then transitioned to Envato, where she initially served as an Organic Content Writer before advancing to Junior Email Marketer. Her progression to Senior Content Marketer reflects her growing expertise and contributions to content marketing strategies at Envato.