Roberta Camarena
About Roberta Camarena
Roberta Camarena is a Jr Email Marketer at Placeit in Guadalajara, Jalisco, Mexico, where she has worked since 2020. She has a background in content marketing and holds degrees from the University of California, Santa Cruz, and Universidad del Valle de Atemajac.
Work at Placeit
Roberta Camarena has been employed at Placeit since 2020 as a Junior Email Marketer. In this role, she is responsible for scheduling and testing emails within the company's Email Service Provider (ESP) to ensure optimal performance and delivery. She develops and manages the monthly email calendar, ensuring that email marketing campaigns are timely and strategically aligned with company goals. Additionally, she monitors key performance indicators (KPIs) to evaluate the effectiveness of these campaigns and implements data-driven improvements. Her collaboration with designers focuses on enhancing email graphics to create visually appealing marketing materials.
Previous Marketing Experience
Before her current role at Placeit, Roberta Camarena worked as an Organic Content Marketer at the same company from 2018 to 2020. She also held the position of Marketing Executive at Panoramex Tours & Travel for seven months in 2017. Additionally, she served as a Content Creator and Proofreader at Empowerkit from 2015 to 2021. These roles contributed to her expertise in content marketing and email marketing strategies.
Education and Expertise
Roberta Camarena earned her Bachelor of Arts degree in Latin American and Latino Studies from the University of California, Santa Cruz, where she studied from 2006 to 2010. She also participated in an Education Abroad program at Pontificia Universidad Católica de Chile for 11 months in 2009. Furthermore, she obtained a Licenciatura in Ciencias y Técnicas de la Comunicación from Universidad del Valle de Atemajac, completing her studies from 2013 to 2016. Her educational background provides a strong foundation for her marketing career.