Sam Mc Craw
About Sam Mc Craw
Sam Mc Craw is a Partnerships Manager at Envato, where he has worked since 2018. He has a background in digital marketing, having previously held positions at trivago and other companies in the UK.
Work at Envato
Sam Mc Craw has served as Partnerships Manager at Envato since 2018. In this role, he focuses on sustainably growing the partnerships channel for Envato's DIY design tool, Placeit. He collaborates closely with the design team to develop new creatives and campaigns, ensuring alignment with partner needs. His responsibilities include engaging with a diverse range of partners, such as YouTubers, blogs, and complementary products and services. He also advises partners on monetization strategies, content creation, and website structure.
Previous Experience at trivago
Prior to joining Envato, Sam Mc Craw worked at trivago from 2015 to 2018. He held two positions during his tenure: Content Marketing Analyst from 2015 to 2017 and Display, Email & Affiliate Marketing from 2017 to 2018. Both roles were based in Düsseldorf, Germany. His work involved analyzing content strategies and managing various marketing channels to enhance trivago's visibility and engagement.
Digital Marketing Background
Sam Mc Craw has a solid foundation in digital marketing, having worked in various roles across different companies. He served as a Digital Marketing Consultant at RSTO from 2014 to 2015 in Edinburgh, UK, and as a Digital Marketer at Lettingweb Ltd from 2013 to 2014. Additionally, he worked as an SEO & Content Marketing Specialist at the Interactive Design Institute in 2015. His experience encompasses a range of marketing strategies and techniques.
Education and Qualifications
Sam Mc Craw completed his higher education at Napier University, where he earned a degree in Marketing with Digital Media from 2009 to 2013. He also studied at The Institute of Direct Marketing, achieving the IDM Certificate in Direct & Digital Marketing Principles in 2013. Furthermore, he obtained the Google Analytics Individual Qualification (IQ) with a score of 88% in the same year. His educational background supports his expertise in marketing and analytics.
Skills in Campaign Optimization
In his current role and previous positions, Sam Mc Craw has developed skills in campaign optimization. He engages in A/B testing of creatives and landing pages to enhance campaign performance. His analytical approach allows him to assess the effectiveness of marketing initiatives and make data-driven decisions to improve results.