Tracey Matchett
About Tracey Matchett
Tracey Matchett serves as the Group Sales Director at Environics Analytics, where she has worked since 2016. With extensive experience in sales and marketing across various companies, she specializes in analyzing demographic data to enhance consumer understanding and drive business growth.
Work at Environics Analytics
Tracey Matchett has served as the Group Sales Director at Environics Analytics since 2016. In this role, she has focused on analyzing demographic data to understand consumer behavior. Under her leadership, the company achieved a 90% renewal and upsell rate of existing client business. Matchett significantly contributed to the company's growth by winning the Vendor of the Year award, which involved securing a six-figure annual contract and doubling the business within a year.
Previous Experience in Sales and Marketing
Before joining Environics Analytics, Tracey Matchett held various senior positions in sales and marketing. She worked as Senior Director of Sales at RetailMeNot, Inc. for one year, and as Director of Sales at Bazaarvoice Media for two years, where she played a key role in signing the first clients, including Lenovo and Burt’s Bees. Her earlier roles include VP of Marketing Strategy and New Business Development at DMI Music & Media Solutions and Director of Sales at Hip Digital Media Inc.
Educational Background
Tracey Matchett's educational qualifications include a Bachelor of Business Administration (B.B.A.) from the University of New Brunswick, completed between 1982 and 1985. She also studied Social Media Marketing at San Francisco State University from 2009 to 2011. More recently, she completed the Thin Sliced Learning Program in Professional Selling at Hanover Learning in 2023.
Achievements in Marketing Campaigns
Matchett developed a multi-million dollar Hispanic marketing campaign for General Mills, which was successfully executed over six consecutive years. She has also demonstrated her ability to prospect and close multiple new clients by delivering effective marketing, digital, and site location solutions.
Contributions to Industry Discussions
Tracey Matchett has written about the impact of data and analytics on retail, particularly in the context of COVID-19. She has also contributed to discussions regarding the use of mobile movement data to derive retail insights, showcasing her expertise in leveraging data for strategic decision-making.