Meredith Baxter
About Meredith Baxter
Meredith Baxter is a Director of Sales and Marketing with extensive experience in strategic initiatives and revenue growth. She has a background in banking and has successfully implemented sales strategies that significantly increased company revenue.
Current Role at eoStar
Meredith Baxter serves as the Director of Sales & Marketing at eoStar, a position she has held since 2021. In this role, she is responsible for overseeing the sales and marketing strategies of the company, contributing to its growth and market presence. Her leadership in this position is informed by her previous experience and strategic initiatives she implemented during her earlier tenure at eoStar.
Previous Experience at eoStar
Prior to her current role, Meredith Baxter worked at eoStar as the Director of Strategic Initiatives from 2018 to 2021. During this time, she successfully negotiated five-year terms with 20% of the customer base. She eliminated annual auto-renewal practices and established a contract renewal process, which included the company's first price increase in 18 years.
Experience at The Wisdom Link, Inc.
Meredith Baxter was the Director of Playbook Builder at The Wisdom Link, Inc. from 2015 to 2018. In this capacity, she developed new sales and marketing strategies that resulted in a pipeline increase of over $2.3 million within a single quarter. Additionally, she implemented a strategic engagement model that led to a 20% revenue increase within three months.
Background in Banking
Before her roles in sales and marketing, Meredith Baxter served as Vice President of Private Banking at Huntington National Bank from 2006 to 2015. Her experience in the banking sector provided her with a strong foundation in financial services and client management.
Education and Qualifications
Meredith Baxter studied at Davenport University, where she earned a Bachelor of Business Administration with a focus on Business Management from 2007 to 2010. This educational background has equipped her with essential skills applicable to her roles in sales, marketing, and strategic initiatives.