Carmen Castro
About Carmen Castro
Carmen Castro is the Principal Manager of Product Marketing at Epicor, leading initiatives to enhance customer experience and develop go-to-market strategies for the automotive sector.
Current Position at Epicor
Carmen Castro currently serves as Principal Manager, Product Marketing at Epicor. Since 2021, she has been leading the Product Marketing team, focusing on enhancing customer experience through new user experience messaging and customer communications. Her role involves positioning Epicor’s digital learning platform as an industry differentiator and designing programs to transition customers to cloud ERP platforms.
Previous Roles at Epicor
Before becoming the Principal Manager, Carmen held several notable positions at Epicor. From 2020 to 2021, she was the Senior Product Marketing Manager. Prior to this, she served as Product Marketing Manager from 2017 to 2020. Earlier in her career, she worked as a Product Marketing Manager from 2011 to 2013 and as a Sr. Product Marketing Specialist for iSolutions from 2010 to 2011 at Epicor. In these roles, she played a key role in various marketing initiatives including developing go-to-market strategies.
Experience at MSCI Inc. and Other Companies
Carmen Castro accumulated significant experience at MSCI Inc. as an Index Marketing, Sr. Associate from 2013 to 2017. She also gained valuable skills working at Milenio Diario de Monterrey as Gerente Proyectos Especiales from 2007 to 2009 and at the US-Mexico Chamber of Commerce Inter-American Chapter as Special Projects Coordinator from 2005 to 2006.
Educational Background
Carmen Castro’s educational credentials include a Bachelor’s degree in International Affairs from Tecnológico de Monterrey, achieved between 2001 and 2005. She later completed a Diplomado in Sales Tactics at Instituto Tecnologico y de Estudios Superiores de Monterrey from 2008 to 2009. Additionally, she is Product Marketing Certified in Leadership from Product Marketing Alliance as of 2021.
Professional Training and Certifications
Carmen Castro participated in Communicating with Maximum Impact Training offered by The Hayes Group in 1970. This supplemental training contributes to her well-rounded expertise in product marketing, making her a versatile asset to her teams and the organizations she works with.