Vanessa F.
About Vanessa F.
Vanessa F. is the Principal UX at Epicor, with extensive experience in user experience, brand strategy, and innovation across various industries in Monterrey, Mexico.
Title
Vanessa F. is a Principal UX at Epicor. She has been with the company since 2020, based in Monterrey, Nuevo León, Mexico.
Company
Vanessa F. is currently associated with Epicor, where she holds the position of Principal UX. Epicor is known for providing industry-specific software solutions to businesses. Vanessa leverages her extensive experience in user experience (UX) design to enhance product usability and user satisfaction.
Education and Expertise
Vanessa F. achieved a Master of Science (MSc) degree from Technische Universiteit Delft, where she studied from 2008 to 2011. She also holds a Bachelor of Science (BSc) degree from Universidad Autónoma de Nuevo León, completed from 2000 to 2005. Her expertise includes developing socially responsible brands, creating innovative solutions for products and services, and conducting comprehensive market research and analysis.
Professional Background
Vanessa F. has a rich professional background in UX and brand strategy. Before joining Epicor, she worked at Arca Continental as a User Experience Lead and at Baufest as a UX | CX Consultant. She also held senior roles at Whirlpool Corporation, serving as Craftsmanship Lead and Senior UX Designer. Besides her corporate roles, Vanessa has experience in academia, having been a Professor Adjunct at both Tecnológico de Monterrey and Universidad TecMilenio.
Achievements in Strategic Innovation
Vanessa F. has a notable record in strategic innovation, especially in brand and product development. At Vanessa Farias Consultancy, she spent seven years driving innovation in brand and product strategies. Her focus has been on creating new product and brand concepts, and she specializes in creative facilitation and strategic planning. Vanessa's work history also includes internships at Enviu and KICI Kledinginzameling in the Netherlands, where she honed her skills in brand and market strategies.