Laura Swan, Acim
About Laura Swan, Acim
Laura Swan is a Senior Manager of Demand Generation for EMEA at Eptura, with extensive experience in marketing across various companies. She has held significant roles in organizations such as Invicti Security, ConnectWise, and Fujitsu Services, contributing to substantial business growth and marketing strategy development.
Work at Eptura
Laura Swan currently holds the position of Senior Manager, Demand Generation, EMEA at Eptura. She has been in this role since 2023, working from London. In her capacity, she focuses on developing and executing strategies to enhance demand generation across the EMEA region.
Previous Employment History
Laura Swan has a diverse background in marketing and operations. She worked at Invicti Security as Director of EMEA & APAC Marketing from 2022 to 2023. Prior to that, she served as Senior International Marketing Manager at ConnectWise from 2018 to 2021. Her experience also includes roles at Siemplify, Anaplan, and AppSense, where she contributed to marketing strategies and execution in various capacities.
Education and Expertise
Laura Swan studied at CIM | The Chartered Institute of Marketing, where she achieved the CIM Professional Certificate in Marketing Level 4 from 2011 to 2012 and the CAM Foundation Diploma in Digital Marketing Level 6 from 2015 to 2016. She also completed her secondary education at Garth Hill School, obtaining 10 GCSEs and 4 A Levels between 1997 and 2004.
Achievements in Marketing
Laura Swan was the first EMEA marketing hire in her region, where she was responsible for building and executing the EMEA marketing plan to drive awareness, pipeline, and revenue. She played a pivotal role in scaling an EMEA team that increased business by 400% over three years and managed diverse annual marketing plans with budgets ranging from £100k to £1m+.
Career Progression
Laura Swan's career began at Chubb Fire & Security as a Customer Services Representative from 2005 to 2007. She transitioned to various marketing roles, including Operations Support Planning Coordinator at Fujitsu Services and Marketing Manager at Webtrends. Her career reflects a consistent progression through increasingly responsible positions in marketing and operations.