Meg Swanson
About Meg Swanson
Meg Swanson serves as the Chief Marketing Officer at Eptura, bringing over 20 years of technology marketing experience. She has held leadership roles at several companies, including IBM and AffiniPay, and advocates for data-driven marketing strategies and customer-centric approaches.
Work at Eptura
Meg Swanson serves as the Chief Marketing Officer at Eptura, a position she has held since 2022. In this role, she oversees brand management, demand generation, partner collaboration, customer marketing, and digital strategy. Her leadership is focused on leveraging analytics and customer insights to drive marketing strategies. Swanson's experience in technology marketing enhances Eptura's approach to building strong brand equity and achieving multi-digit growth.
Previous Roles and Experience
Prior to her current role, Meg Swanson held several significant positions at IBM, including Vice President of Marketing from 2015 to 2018, Director of Marketing for IBM Bluemix from 2013 to 2015, and Manager of Security Marketing from 2006 to 2011. She also served as Chief Marketing Officer at AffiniPay from 2020 to 2022 and Accruent from 2018 to 2020. Her earlier career included roles at Steelcase/PolyVision and Duffey Communications, where she developed her expertise in technology marketing.
Education and Expertise
Meg Swanson has a strong educational background in marketing. She earned her MBA from Emory University's Goizueta Business School from 2004 to 2006. Additionally, she completed the Chief Marketing Officer Program at Northwestern University's Kellogg School of Management in 2017. Swanson also holds a BA in Marketing from Florida State University, which she obtained from 1996 to 1999. Her education complements her over 20 years of experience in technology marketing.
Marketing Philosophy
Meg Swanson advocates for a data-driven approach to marketing, emphasizing the importance of analytics and testing in strategy development. She believes in the dynamic nature of content marketing, prioritizing timely storytelling over traditional scheduling. Swanson also stresses the significance of listening to the voice of customers and partners, ensuring that marketing efforts align with their needs and preferences.
Achievements in Marketing Leadership
Throughout her career, Meg Swanson has achieved notable success in building strong brand equity and leading high-performance marketing teams. Her leadership roles at various organizations, including IBM, Steelcase, and AffiniPay, have resulted in award-winning marketing initiatives. Swanson's extensive experience in SaaS marketing and her commitment to customer-centric strategies have contributed to her reputation as a leader in the field.