Anders Liljedal
About Anders Liljedal
Anders Liljedal serves as the Head of User Experience at Etraveli Group, where he focuses on aligning user needs with business objectives to enhance digital services. With extensive experience in user experience design and leadership roles across various companies, he emphasizes the integration of technology and business in digital product development.
Current Role at Etraveli Group
Anders Liljedal serves as the Head of User Experience at Etraveli Group, a position he has held since 2020. In this role, he focuses on enhancing user experiences by balancing user needs with business objectives. His leadership aims to create successful digital services that align with the company's goals. Based in Stockholm, he has been instrumental in driving user-centered design initiatives within the organization.
Previous Experience in User Experience Design
Before joining Etraveli Group, Anders Liljedal accumulated extensive experience in user experience design across various organizations. He worked as a User Experience Lead at Creuna from 2010 to 2012 and at Cloud Nine AB from 2012 to 2015. Additionally, he held the position of Director of User Experience & Design at Bisnode from 2015 to 2016 and served as Chapter Lead User Experience and Customer Insights at Telenor from 2016 to 2020. His roles have consistently involved leading teams and developing user-focused strategies.
Educational Background and Certifications
Anders Liljedal has a diverse educational background. He studied Human-Computer Interaction and Computer Science at Uppsala University, earning a Master of Science from 1998 to 2002. He also attended Stockholm University, where he studied Law from 1998 to 1999 and History of Ideas from 1995 to 1996. In addition to his degrees, he completed a Communication & Leadership program at Dale Carnegie and became a Certified Scrum Master through Crisp, both in 2008.
Focus Areas and Interests
Anders Liljedal is dedicated to merging technology and business in the development of digital products and services. He has a strong interest in digital transformation and enjoys working with companies that are undergoing significant changes. His focus includes balancing user needs with business goals, as well as exploring ways of work, organization, and technology. He also enjoys developing and leading teams within the UX field.
Early Career in Interaction Design
Anders Liljedal began his career in interaction design, working as an Interaction Designer at Ericsson AB from 2002 to 2004. Following this role, he served as a User Experience Designer and Team Manager at Dropit from 2004 to 2010. These early experiences laid the foundation for his expertise in user experience and design, shaping his approach to creating user-centered digital solutions.