Cristina Valenciano
About Cristina Valenciano
Cristina Valenciano serves as the Growth Marketing Manager for Southern Europe at Evaneos, where she has worked since 2023. With extensive experience in digital marketing and SEO across various companies and countries, she specializes in content strategy and user engagement.
Work at Evaneos
Cristina Valenciano currently serves as the Growth Marketing Manager for Southern Europe at Evaneos, a position she has held since 2023. Based in Rome, Latium, Italy, she works remotely to develop and implement marketing strategies tailored to the Southern European market. Her role includes designing activation strategies for various user personas, monitoring online performance, and collaborating with international teams across different departments, such as Acquisition, SEO, CRM, and Brand.
Previous Experience in Marketing
Cristina has a diverse background in marketing, having worked in various roles across multiple companies. Prior to her current position, she was the SEO & Project Manager for Spain at Back Market from 2021 to 2022. She also held the position of Marketing & PR Manager at Click&Boat in 2019, where she managed marketing initiatives for the Spanish market. Additionally, she served as the SEO & SEA Manager at Surfe (ex-Leadjet) in early 2023 and as a Web Content Specialist at Evaneos from 2018 to 2019.
Education and Expertise
Cristina holds an Executive Master in Digital Marketing from IEBS, which she completed in 2020. Her educational background also includes a Bachelor's degree in Advertising & PR from ESIC Business & Marketing School, where she studied from 2012 to 2016. Furthermore, she studied Communication Management at Erasmushogeschool Brussel and International Business & Communication at Southwestern University of Finance and Economics. Her expertise encompasses SEO, content strategy, and digital marketing across various channels.
International Experience and Language Skills
Cristina has lived in six different countries across three continents, including Spain, Belgium, the USA, France, Italy, and China. This international experience has contributed to her understanding of diverse markets and consumer behaviors. She is proficient in four languages: Spanish, English, Italian, and French, which enhances her ability to communicate and collaborate effectively in multicultural environments.
Team Management and Strategy Development
Cristina has experience managing teams on both the agency and client sides, as well as in online and offline settings. She ensures content relevance and proper tone of voice across various channels and markets, adopting a localized approach. Her work involves defining content strategies for the Spanish and Italian markets, conducting keyword research, and coordinating content production to support SEO efforts and enhance lead generation.