Joe Worrall
About Joe Worrall
Joe Worrall is a Digital Marketing Manager known for driving significant growth in user engagement and conversions through strategic digital marketing initiatives. With a Bachelor of Business Administration from the University of Cincinnati, he has a diverse background in marketing roles across various companies, including a notable tenure at EVERYTHING BUT THE HOUSE.
Work at Everything But The House
Joe Worrall has served as the Digital Marketing Manager at Everything But The House (EBTH) since 2020. In this role, he has led significant initiatives that resulted in a 34% year-over-year increase in Marketing Qualified Leads (MQLs) with a 16:1 return on investment during the first quarter of 2023. Additionally, he managed a team that achieved a 78% increase in sessions year-over-year, demonstrating his ability to drive digital engagement and optimize marketing strategies.
Education and Expertise
Joe Worrall studied at the University of Cincinnati's Carl H. Lindner College of Business, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 2012 to 2017. His educational background has equipped him with a solid foundation in marketing principles, which he has applied throughout his career in various digital marketing roles.
Previous Experience in Digital Marketing
Before joining EBTH, Joe Worrall worked at Blue Magnet Interactive as a Digital Marketing Manager from 2017 to 2019, where he contributed to various digital marketing strategies. He also held the position of Marketing Manager - Audience Development at The E.W. Scripps Company for one year in 2019 to 2020. His earlier roles include Marketing Coordinator at the University of Cincinnati and Digital Marketing Co-Op at Zoozler, where he gained valuable experience in audience engagement and digital strategy.
Achievements in Digital Marketing
Throughout his career, Joe Worrall has achieved notable results in digital marketing. He contributed to a 61% increase in new user signups and a 149% increase in item bids through refined digital strategies at EBTH. He also optimized the lifecycle marketing strategy using Braze, resulting in a 96% increase in open rates and a 20% increase in goal conversions. His efforts in A/B testing and onboarding journey improvements led to a 19.4% increase in pages per session across various channels.