Simon Clark
About Simon Clark
Simon Clark - Head of CRO & UX
Simon Clark holds the position of Head of CRO & UX. In his role, he is responsible for overseeing the strategies and implementations related to Conversion Rate Optimization (CRO) and User Experience (UX). His leadership ensures that users have an optimal experience while engaging with digital platforms, aiming to convert visitors into customers effectively. His work is integral to the company’s objectives of increasing conversion rates and improving overall user satisfaction.
Simon Clark - Author of 'Why PPC and CRO is a marriage made in heaven'
Simon Clark authored an article titled 'Why PPC and CRO is a marriage made in heaven.' In the article, he discusses the integration of Pay-Per-Click (PPC) advertising and Conversion Rate Optimization (CRO) strategies. He explores how combining these two approaches can lead to more effective marketing campaigns, higher conversion rates, and better return on investment. His insights provide valuable guidance for businesses looking to enhance their digital marketing efforts.