Erika Berkland
About Erika Berkland
Erika Berkland is the Director of Partner Marketing at Exabeam, where she has worked since 2022. With extensive experience in marketing and channel management, she has held various roles at companies such as Gigamon, Gartner, and IBM, and possesses expertise in developing go-to-market strategies and leveraging technology in cybersecurity.
Current Role at Exabeam
Erika Berkland serves as the Director of Partner Marketing at Exabeam, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance partner relationships and drive business growth. Her expertise in channel management and marketing is instrumental in shaping Exabeam's approach to partner engagement within the cybersecurity sector.
Previous Experience at Gigamon
Before joining Exabeam, Erika worked at Gigamon as the Senior Channel Marketing Manager from 2018 to 2022. During her four years at Gigamon, she was based in Boulder, Colorado, where she developed marketing initiatives that supported channel partners and contributed to the company's overall marketing strategy.
Background in Marketing and Management
Erika has a diverse background in marketing and management, having held several key positions throughout her career. She worked at Gartner as a Manager for SHL Partners from 2004 to 2008 and as a Client Services Manager from 2000 to 2004. Additionally, she served as the North American Channel Program Manager at IBM from 2008 to 2011, and as the Senior Manager of Partner Marketing at LogRhythm from 2015 to 2018.
Education and Expertise
Erika Berkland studied at the University of Kent, focusing on Psychology and Sociology Studies. She also attended The University of Kansas, where she earned a B.A. in Psychology and studied Accounting and Finance. Her educational background supports her expertise in developing go-to-market strategies and implementing best practices in human resources.
Skills in Conflict Resolution and Negotiation
Erika is experienced in conflict resolution and negotiation within cross-functional teams. Her ability to navigate complex team dynamics enhances her effectiveness in marketing roles, particularly in creating incentive programs and fostering collaboration among stakeholders.