Mark Halliday
About Mark Halliday
Mark Halliday is the Director of Marketing Operations at ExaGrid Systems, with over 15 years of experience in marketing and finance. He has held various roles in companies such as LEAD2CRM, PerkinElmer, and Dell AppAssure Software, and is a licensed CPA.
Current Role at ExaGrid Systems
Mark Halliday serves as the Director of Marketing Operations at ExaGrid Systems. He has held this position since 2014, contributing to the company's marketing strategies and operations for a decade. His role involves overseeing various marketing initiatives and optimizing operational processes to enhance efficiency and effectiveness in marketing efforts.
Previous Experience in Marketing Operations
Prior to his current role, Mark Halliday accumulated extensive experience in marketing operations across various organizations. He worked as a consultant at LEAD2CRM from 2016 to 2022, specializing in platforms such as HubSpot, Marketo, Eloqua, Pardot, and Salesforce. His earlier roles included positions at PerkinElmer, Ipswitch, Dell AppAssure Software, and EMC, where he focused on demand generation, database marketing, and digital marketing.
Education and Professional Qualifications
Mark Halliday graduated with a Bachelor of Science in Information Technology from the University of Massachusetts Lowell. He also holds a degree in Accounting from the University of Massachusetts – Amherst. Mark is a licensed CPA, which complements his extensive background in finance and accounting management, including previous controller positions at Symbotic LLC and Netezza Corporation.
Mentorship and Community Involvement
In addition to his professional roles, Mark Halliday has contributed to the marketing community as a mentor to aspiring marketing operations professionals at Highway Education from 2021 to 2022. This role involved guiding and supporting individuals looking to advance their careers in marketing operations.
Background in Digital Marketing and Web Development
Mark Halliday has a solid foundation in digital marketing and web development, having worked at various companies including Thomson Reuters and Thomson Financial. His experience spans roles in digital marketing, email marketing, and web development, which have equipped him with a comprehensive understanding of the marketing landscape.