Myrta Rivera
About Myrta Rivera
Myrta Rivera serves as the Senior Director of Marketing Operations at Exasol, where she has worked since 2021. With extensive experience in marketing and project management across various companies, she has a proven track record of enhancing marketing strategies and ensuring measurable ROI.
Current Role at Exasol
Myrta Rivera serves as the Sr. Director of Marketing Operations at Exasol since 2021. In this role, she has developed and managed the marketing departmental planning process, which enhances the development and delivery of holistic, end-to-end marketing campaigns and programs. Additionally, she led the establishment of a Global PMO function, overseeing the end-to-end project management of marketing campaigns and technology projects.
Previous Experience in Marketing Operations
Prior to her current position, Rivera held several significant roles in marketing operations. She worked at Blue Shield of California as Director from 2015 to 2021, where she contributed to strategic marketing initiatives. Before that, she was the Sr. Marketing Operations Manager at LinkedIn from 2013 to 2015, focusing on global marketing operations. Her experience also includes a managerial role at Walmart and a creative director position at Ricoh Silicon Valley.
Career Background
Myrta Rivera's career spans several decades and various industries. She began her professional journey as a Project Manager at Raychem from 1987 to 1990, followed by a role as a Business Analyst at Visa International from 1990 to 1995. She then transitioned to Oracle Corporation as a Campaign Manager from 1995 to 2000, before moving into marketing management roles at Walmart and LinkedIn.
Education and Qualifications
Rivera studied at Notre Dame de Namur University, where she earned a Bachelor of Science degree in Human Services. This educational background has provided her with a foundation to effectively manage marketing operations and lead teams in various organizations.
Achievements in Marketing Strategy
Throughout her career, Myrta Rivera has partnered with enterprise-wide teams to build infrastructure that supports marketing, communication, and sales teams. Her efforts have focused on providing clear actionable data, ensuring that investments in marketing initiatives yield measurable return on investment (ROI).