Abby Fu
About Abby Fu
Abby Fu is a Senior Analyst in Strategic Analytics with extensive experience in marketing operations and campaign analytics. She has worked at Superior Propane since 2017 and has held various analytical roles in notable organizations, including CIBC and the Independent Electricity System Operator.
Work at Exchange Solutions
Abby Fu serves as a Senior Analyst in Strategic Analytics at Exchange Solutions. She has held this position since 2015, contributing to the company's analytical capabilities for over nine years. In her role, she focuses on data mining and insight analysis, which supports market research initiatives. Abby is involved in the development and maintenance of business reports, ensuring that the organization has access to accurate and timely data for decision-making.
Current Role at Superior Propane
Since 2017, Abby Fu has worked as the Marketing Operations Manager at Superior Propane in Mississauga, Ontario. In this role, she conducts performance analysis for marketing campaigns, leveraging her analytical skills to enhance marketing effectiveness. Her experience in both online and offline marketing strategies allows her to implement comprehensive marketing operations that align with the company's objectives.
Previous Experience in Analytics
Prior to her current roles, Abby Fu gained extensive experience in analytics across various organizations. She worked at CIBC as a Senior Analyst in Campaign Analytics from 2011 to 2015, where she focused on analyzing marketing campaigns. Additionally, she served as a Market Analyst at the Independent Electricity System Operator from 2007 to 2009 and as a Marketing Analyst at Questrade Inc from 2009 to 2011. These positions equipped her with a strong foundation in performance analysis and market research.
Education and Expertise
Abby Fu holds a Bachelor of Arts degree with Honours in Economics & Multimedia from McMaster University, which she completed from 2002 to 2006. She furthered her education at the University of Waterloo, where she obtained a Master's degree in Applied Economics in 2007. Her academic background supports her expertise in econometric modeling, forecasting, and trend analysis, which are essential skills in her analytical roles.