Brenda Higuchi
About Brenda Higuchi
Senior Vice President, Analytics and Optimization
Brenda Higuchi holds the position of Senior Vice President of Analytics and Optimization. Her role involves leading data-driven strategies to enhance business performance. She leverages her substantial background in statistics and data analytics to develop and refine optimization methodologies. Her leadership ensures that analytics initiatives align with the company's strategic goals.
Education in Statistics
Brenda Higuchi has a strong academic background in statistics, holding both a Bachelor of Science degree from McMaster University and a Master of Science degree from the University of Toronto. Her comprehensive education in this field equips her with the technical expertise necessary to excel in analytics and optimization roles. Additionally, she has pursued Executive Education programs from the Harvard Business School to further hone her leadership and strategic skills.
Leadership in Data Analytics
With extensive leadership and consultative experience, Brenda Higuchi has made significant contributions to the field of data analytics. Her consultative approach allows her to tailor analytics strategies to meet specific business needs. Higuchi's leadership capabilities are evidenced in her oversight of numerous data-driven projects and initiatives.
Design and Launch of Loyalty Programs
Brenda Higuchi has successfully led the design and launch of major loyalty programs such as SCENE and myHusky Rewards. Her work in these projects showcases her ability to integrate data analytics with customer loyalty strategies, resulting in programs that enhance customer engagement and retention. These initiatives highlight her expertise in creating impactful loyalty solutions.