Sisi W.
About Sisi W.
Sisi W. is a Senior Analyst specializing in Loyalty Analytics at Exchange Solutions, where she has worked since 2018. She holds a Master's degree in Management Analytics from Queen's University and has experience in marketing data analysis, focusing on customer acquisition and retention.
Work at Exchange Solutions
Sisi W. has been employed at Exchange Solutions since 2018, initially serving as an Analyst in Loyalty Analytics. In 2019, she advanced to the position of Senior Analyst in the same department. Her role involves supporting management in optimizing operational strategies and enhancing customer loyalty programs. Sisi's expertise in marketing data analysis is integral to her contributions, focusing on customer acquisition, segmentation, and retention.
Education and Expertise
Sisi W. holds a Master's degree in Management Analytics from Queen's University, where she studied from 2019 to 2020. Prior to that, she earned a degree in Financial Analysis and Risk Management from the University of Waterloo, completing her studies from 2009 to 2013. Her educational background equips her with strong analytical skills and a comprehensive understanding of data-driven decision-making in marketing.
Background
Sisi W. began her professional career with an internship at Guotai Junan Securities Co., Ltd in Shanghai in 2014. She then worked as a Business Analyst at Just Energy from 2015 to 2017 in Mississauga. This experience provided her with foundational skills in business analysis and data interpretation, which she has further developed in her current role at Exchange Solutions.
Achievements
Throughout her career, Sisi W. has focused on marketing data analysis, particularly in areas such as customer acquisition, segmentation, and retention. Her work at Exchange Solutions has contributed to the optimization of operational strategies and the effectiveness of customer loyalty programs. These contributions reflect her analytical capabilities and commitment to enhancing business performance.