Joe Latty
About Joe Latty
Joe Latty is the Director of Revenue Operations at Expedient, where he has enhanced workflow tools for campaign and fund request submissions. With extensive experience in marketing operations and a background in MarTech strategy, he has successfully implemented process improvements and developed digital platforms to optimize operational efficiencies.
Work at Expedient
Joe Latty has been serving as the Director of Revenue Operations at Expedient since 2021. In this role, he has focused on enhancing operational efficiencies and improving revenue generation processes. He developed a new digital incentive platform that manages and delivers over 1500 gift cards, totaling $500,000 annually. His efforts have contributed to streamlining workflow and optimizing the management of campaign and fund request submissions.
Previous Experience at Arrow Electronics
Joe Latty worked at Arrow Electronics for a total of 11 years, holding various positions that contributed to his expertise in marketing operations. He began as a Business Process Analyst from 2006 to 2009, then progressed to Marketing Project Manager from 2009 to 2012. He later served as Senior Manager of Marketing Operations from 2012 to 2020, where he implemented process improvements and CRM integration within eight weeks to enhance lead and opportunity management.
Education and Expertise
Joe Latty studied at Butler University, where he earned a Bachelor of Science (BS) degree in Marketing. His educational background laid the foundation for his expertise in MarTech Stack Strategy & Management and Marketing Operations & Execution. He is proficient in various tools, including Salesforce, Eloqua, MindManager, Workfront, and Basecamp, which support his specialization in building B2B sales and marketing process flows.
Advocacy and Professional Philosophy
Joe Latty advocates for creating a sense of purpose within organizations and promotes open, honest multidirectional communication. He is driven by the challenge of implementing new ideas, business processes, and tools to improve operational efficiencies. His approach emphasizes collaboration and transparency, which he believes are essential for successful marketing operations.