Explorer Research
Explorer Research offers comprehensive shopper insights and packaging optimization solutions, utilizing advanced methods like eye tracking and virtual reality. With Shopper Labs in Chicago and Toronto, they emphasize in-situation testing and biometrics to measure shopper emotions and behaviors.
Services
Explorer Research offers various solutions, including Shopper Insights, Packaging Optimization, Path to Purchase analysis, E-Commerce Usability Testing, and the Shopper Activation Framework. Their services are designed to understand shopper behavior and emotions through methods like ExplorerExpress, Eye Tracking, Immersive Qualitative, Virtual Reality, and Shopper Labs. These offerings enable clients to optimize packaging, target shopper opportunities, and enhance user engagement on e-commerce platforms.
Cutting-Edge Research Methods
Explorer Research utilizes advanced methods for collecting shopper data, such as Eye Tracking with Tobii Pro equipment, which uncovers behavior-based insights. Their Shopper Labs in Chicago and Toronto are equipped with state-of-the-art technology for in-situation testing combined with biometrics, measuring both emotions and behaviors. They also employ Virtual Reality and immersive 3D environments to replicate real store experiences, providing deeper insights into shopper interactions.
E-Commerce Testing and Insights
Explorer Research conducts e-commerce usability testing using eye tracking to measure how shoppers engage with websites. This approach helps identify user interaction patterns and optimize e-commerce platforms for improved sales and user experience. Their e-commerce usability testing services are part of their comprehensive solutions for understanding shopper behavior in both physical and online environments.
Global Reach and Affiliations
As a part of Savanta, a leading data, market research, and advisory company, Explorer Research offers global coverage while maintaining a consultative approach. They are affiliated with various global offices, including locations in the USA, Canada, UK, Netherlands, and India. This global presence allows them to provide comprehensive insights and services to clients worldwide.
Sustainability and Innovative Packaging
In response to growing consumer demand for sustainability, Explorer Research focuses on sustainable packaging solutions and eco-friendly practices. They also offer personalized packaging options, particularly for alcoholic beverages, to create unique and memorable consumer experiences. These efforts help brands meet consumer expectations while differentiating themselves in the market.