Lucy Raia
About Lucy Raia
For me…building brands has always been about building relationships – with the teams I manage, the agencies I partner with, and ultimately, the consumer I reach. I love brainstorming and ideation sessions – any situation where people feel free to express their creativity and imagination. I’ve always enjoyed seeing the work come to life – all of the passion and energy of many, merged to create an expression that solves a problem, evokes a mood, makes things happen. Behaviour Based Qualitative Research: - Experienced, RIVA-trained moderator - Extensive Knowledge of Shopper Insights - Consumer Packaged Goods Marketing - Global Brand Building - Visual Strategy - Equity Management If you'd like to see some of the exciting projects I've worked on: ima-brandbuilder.com