Greg Saint James
About Greg Saint James
Greg Saint James serves as the Chief Marketing Officer and VP of Marketing at Eyelit Technologies, where he has worked since 2016. With a strong background in marketing and product management, he has held senior roles at notable companies including GE Healthcare, Philips, and Microsoft.
Current Role at Eyelit Technologies
Greg Saint James serves as the Chief Marketing Officer and Vice President of Marketing at Eyelit Technologies. He has held this position since 2016, contributing to the company's marketing strategies across various regions, including the United States, Canada, Netherlands, UK, Finland, and Belgium. His role encompasses both fractional and full-time responsibilities, indicating his versatility in adapting to the company's needs.
Education and Academic Background
Greg Saint James earned his Master of Business Administration (MBA) in Marketing from the University of Washington. He also holds a Bachelor of Arts in Economics from Willamette University. This educational foundation has equipped him with the skills necessary for effective marketing and strategic decision-making in his professional career.
Professional Experience Prior to Eyelit
Before joining Eyelit Technologies, Greg Saint James held several significant roles in prominent companies. He was the Director of Global Product Management & Marketing at GE Healthcare from 2008 to 2011. He also served as the Global Head of Marketing Effectiveness at Philips from 2013 to 2016. Additionally, he worked at GE Intelligent Platforms as the Director of Marketing Communications and spent 18 years at Microsoft as Senior Director of Global Sales and Marketing.
Marketing Achievements and Initiatives
Greg Saint James has a track record of developing branding, messaging, and high-performing content for more than three startup companies. He executed Account-Based Marketing campaigns that significantly increased the pipeline to target value and achieved high engagement rates. He also launched three startups that secured over $20 million in seed funding and ideated four SaaS products that generated substantial new customer acquisitions.
Leadership in Marketing Strategy
In his career, Greg Saint James has led three portfolio acquisitions from initial research to announcement and integration. He achieved Share of Voice leadership by enhancing visibility in major publications, including Forbes, through the creation of compelling original storylines. His strategic initiatives have contributed to the overall growth and visibility of the organizations he has worked with.