Lorena Escobar Velasco
About Lorena Escobar Velasco
Lorena Escobar Velasco is a Sales Account Executive at Finalis, with over 10 years of experience in SaaS sales and consulting. She has held various roles in prominent companies such as Salesforce, MetaMap, and Pfizer, and is currently pursuing a Master of Digital Business.
Work at Finalis
Lorena Escobar Velasco has been serving as a Sales Account Executive at Finalis since 2024. In this role, she focuses on building client relationships and driving sales initiatives. Her experience in SaaS sales and consulting supports her efforts in delivering value to clients and fostering long-term success.
Previous Experience in Sales
Prior to her current position, Lorena worked at Salesforce as an Account Executive for Latin America and the Caribbean from 2019 to 2021. She also held the role of Enterprise Account Executive at MetaMap in 2023 and Mid-Market Account Executive from 2022 to 2023. Her extensive background in sales includes roles at Korn Ferry and Marsh McLennan, where she managed client relationships and sales cycles.
Educational Background
Lorena studied at Universidad del Valle, where she earned a degree in Business Administration from 2004 to 2010. She furthered her education at The George Washington University, completing a Specialization in Digital Business from 2020 to 2021. Currently, she is pursuing a Master of Digital Business at Aden Business School, which she began in 2021.
Certifications and Skills
Lorena is certified as an Executive Coach, which enhances her ability to build trust with clients. She demonstrates expertise in prospecting, closing, and managing B2B sales cycles across diverse industries. Her cross-cultural adaptability allows her to interact seamlessly with clients from various backgrounds in Latin America and the English-speaking Caribbean.
Career Overview
With over 10 years of experience in SaaS sales and consulting, Lorena has developed a strong foundation in delivering value to clients. Her career includes significant roles at Pfizer, Weatherford, and Korn Ferry, where she gained experience in HR operations and client relationship management. This diverse background contributes to her effectiveness in sales and client engagement.