Jesse Sutton
About Jesse Sutton
Jesse Sutton is a Senior Data Analyst specializing in conversion rate optimization at Finder in Sydney, Australia, with over seven years of experience in the role. He has previously held positions at various companies, including Benedictus Media, Vodafone Australia, and Bauer Media Australia, where he developed expertise in data-driven strategies and digital marketing.
Current Role at Finder
Jesse Sutton serves as a Senior Data Analyst, CRO at Finder, a position he has held since 2017. In this role, he focuses on optimizing user journeys through data-driven strategies. His expertise includes conducting A/B testing to improve website performance and user engagement. Sutton's analytical skills contribute to enhancing conversion rates and overall user experience on the platform.
Previous Experience in Digital Marketing
Before joining Finder, Jesse Sutton worked at several notable organizations in digital marketing roles. He served as the Head of Performance at Benedictus Media for eight months in 2016. Prior to that, he was a Conversation Rate Optimization Specialist at Bauer Media Australia from 2014 to 2016. His experience also includes a role as a Digital Merchandiser at Vodafone Australia in 2012, where he worked for seven months.
Background in Journalism and Technical Writing
Jesse Sutton began his career in journalism, working as a Technical Journalist at IDG Communications (Australia) from 2006 to 2008. He later transitioned to a role as a Web Content Editor/Producer at Thomson Reuters in London from 2009 to 2011. Additionally, he worked as a Digital Producer/Technical Author at Virgin Media for eight months in 2011 and 2012. His background in journalism complements his analytical skills in digital marketing.
Education and Qualifications
Jesse Sutton studied at Macleay College, where he earned a Diploma in Journalism in 2002. His educational background laid the foundation for his career in media and digital marketing. He also attended S.C.E.C.G.S Redlands, furthering his academic credentials before entering the workforce.
Expertise in SEM and PPC Campaigns
Jesse Sutton has developed expertise in creating and managing SEM and PPC advertising campaigns. His skills in this area are essential for driving traffic and improving conversion rates across various platforms. Sutton's analytical approach enables him to assess campaign performance and make data-driven decisions to optimize results.