Louise Vinciguerra
About Louise Vinciguerra
Louise Vinciguerra is an SEO Content Manager and freelance writer with extensive experience in digital content management and marketing strategies, particularly in the financial services sector. She has worked with notable companies such as Google, Expedia Group, and Finder, and holds degrees in English Linguistics and Italian Literature.
Work at Finder
Louise Vinciguerra serves as the SEO Content Manager at Finder, focusing on NFTs in the cryptocurrency sector and insurance. She has been with the company since 2021, working remotely. In her role, she develops innovative SEO and marketing strategies tailored to financial services, particularly in the areas of NFTs and car insurance. Louise employs agile methodology, participating in daily stand-ups, retrospectives, and planning sessions to enhance team collaboration and project efficiency.
Previous Experience
Prior to her current position, Louise held various roles that contributed to her expertise in content management and SEO. She worked at Expedia Group as a Senior Content Analyst and Content Manager from 2009 to 2015, focusing on e-commerce destination travel content. Additionally, she was a Digital Content Manager at LivTours from 2017 to 2021, where she further honed her skills in content strategy. Louise also worked as a Freelance Writer, Editor, and Project Manager at Google from 2017 to 2020.
Education and Expertise
Louise Vinciguerra holds a Bachelor of Arts degree in English Linguistics and Italian Literature from Binghamton University, where she studied from 1996 to 2000. She also completed an International Exchange program in Italian Linguistics and Literature at Università di Trento in 1999. Additionally, she earned a Sommelier Certification from Fondazione Italiana Sommelier between 2016 and 2018, further diversifying her skill set. Her educational background supports her expertise in content creation and management.
Background in Content Creation
Louise has a strong background in content creation, having worked in various capacities across different organizations. She was a Blogger and Writer at Passpack from 2008 to 2009, where she engaged in new media PR and startup initiatives. Furthermore, she served as a University Instructor at Vienna University of Technology from 2008 to 2010, teaching presentations and technical writing courses in English. This diverse experience has equipped her with a comprehensive understanding of content strategies.
Skills in Data Analysis
In her roles, Louise Vinciguerra has developed strong skills in data analysis, utilizing tools such as Google Analytics, Search Console, and Data Studio. She analyzes consumer patterns and preferences to optimize content and improve conversion rates. Additionally, she is responsible for ensuring product data compliance across multiple markets, maintaining accuracy in data management processes. Her analytical skills contribute to her effectiveness in enhancing content quality and performance.